Vape Club Show: China’s New Regulation is a Good News

On July 20th, the State Tobacco Monopoly Administration released the “Guidelines for Promoting the Construction of Quality Assurance Systems for Export Electronic Cigarette Products” (hereinafter referred to as the “Guidelines”). The publication of these guidelines aims to promote the development of the electronic cigarette industry in a legal and standardized manner, effectively prevent risks in the export of electronic cigarette trade, and improve the quality and safety of exported electronic cigarette products.

In response to this, 2FIRSTS Russia interviewed Asia, the head of the largest electronic cigarette exhibition in Russia, to gather her thoughts on the “Guidelines”.

Asia believes that this is good news for Russia. She stated that the Russian government has been regulating the electronic cigarette market for some time, but due to the majority of electronic cigarette products being manufactured in China, regulation has been challenging. However, the release of the “Guidelines” allows for effective regulation at the production end, which means that the quality of electronic cigarette products entering the Russian market from China will be effectively guaranteed, leading to significant improvements in the current market situation in Russia, which is primarily dominated by gray market products.

She also mentioned, “Perhaps over time, the governments of Russia and China will jointly establish quality standards for electronic cigarette products applicable to both countries. This will help promote the healthy development of the electronic cigarette markets in both countries and increase consumer confidence in product quality and safety.”

Cover photo: Asya, head of Vape Club Show (right), and Xu Minghao, Vice President of 2FIRSTS Russia (left) | This photo was taken at the Vape Club Show.