Market Insights: Russia’s E-Cigarette Market Analysis

On June 30th at 3pm Moscow time, the first tobacco consultancy company in Russia, Fedorov, held a seminar entitled “Digits” (ЦИФРЫ) at the Moscow Digital Business Center. 2FIRSTS was invited to attend.

The present conference was organized by Federov as a business meeting for leaders in the alternative tobacco products industry. During the event, representatives in attendance will analyze the current situation of the Russian market and the existing legislation.

During the meeting, Fedorov presented an overview of the current state of the e-cigarette market in Russia. According to his presentation, there are currently a total of 1,025,000 retail stores across the country, of which 308,000 sell tobacco products, accounting for approximately 33% of the total.

According to retail prices, the market size of disposable e-cigarettes reaches a staggering 180-200 billion rubles, while the e-liquid market size stands at 45-50 billion rubles. Additionally, the market size of heated non-combustible products reaches 200-220 billion rubles.

Fedotov shared the top 10 brands of disposable e-cigarettes in the legal market in Russia. The following is the list of brands, in no particular order:

• ELFBAR
• NOQO
• OXIDE
• HQD
• PONS
• XPIPE
• PLONQ
• YA MILANO
• IGNITE
• LOST MARY

In addition, Fedotov shared the most frequently mentioned disposable e-cigarette brands among consumers, including ELF BAR, HQD, LOST MARY, and SOAK.